The Greenville News from Greenville, South Carolina (2024)

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Sure, you can do everything yourself and probably better than an em- loyee or contractor. But our time better used on income-producing activities rather than ordering office supplies, sending out invoices, tanding in line at the post ffice, answering routine hone calls? it time you got some help? And if you already have help, delegate more tasks. 6 Hold meetings in your car. Do you commute to your office? Use your Bluetooth or ands-free device to discuss usiness with employees or clients while you drive. If you take public transit, catch up on your business reading.

7 Use canned responses a nd templates. If you get a lot inquiries about the same thing your price list, proposals, schedules, why you work for free create temp lates or canned responses and use those. 8. Make a list at the end of he day. task, Rhon- Yes, it will take a few minutes to make a good, thorough to-do list, but it pays off.

Organize those tasks at the end the day so you can dive right i the next morning. 9 Just do it. Most things you do in your small business have to be perfect. Sure, if you manufacture heart alves, you better sweat the small stuff. But if get- ting out an email newsletter to a nnounce a buy one-get one ale, finally got to get it out the door.

Remember, perfection is the enemy of progress. A mong Rhonda ecent books is the 6th edition Successful Business Plan: Secrets Strategies. Register for her free newsletter at PlanningShop.com. Twitter: RhondaAbrams Abrams Continued from Page 1E Now they have a line of products short- and long-sleeved t- hirts, hats, wristbands, stain- ess-steel tumblers and plans release more designs. wanted to design shirts hat people could wear in the stand or around Gillespy said.

Now they have four t-shirt designs. One is a logo t-shirt with the logo that also looks like an arrow or mountain peaks. A second is imilar but uses the patriotic red, white and blue. A third alled shows two hunt- i ng rifles rising on either side of a buck and another shows a morphed half-fish, half-duck beneath a mountain ridge. we try to do for each of the designs is incorporate not only the love of the outdoors and the love of different activities, but also our community and ser- said Browne.

try to get, not only the outdoors and our passions, but also what we want to be involved The products are available hrough the website, reedyridgeoutdoors.com and the company plans to place products with local retailers soon, Gillespy said. The four believe they can grow the company, even as high school students beginning to look at colleges, so rein- ested everything ade back into the business. Reedy Ridge Outdoors will be in their future too, they said. After-school usiness hours The company launched Dec. 4, 2015 with its first product re- ease.

Since then, the foursome has gathered most Friday nights at the Kistler home to share dinner and talk business. eat chicken and dumplings while they talk strategy. We put as much time into it a we Gillespy said. eet every Friday. We sort of set agendas for ourselves.

We ork independently, then we meet together and get it done. worked so far and continue to They face the typical challenges of a new apparel startup. How much to order. What materials to use. How to deliver urchases.

They also had to figure out ow to fulfill purchase orders. or now, home base is the Kist ler family basem*nt. And box orders up and ship them from the closest post office. Sometimes, drive around town making deliveries themselves. At first, sales mostly went to family or friends.

And they still et excited when classmates yell and high- five in the hallways. But orders have now begun to branch out to others in the Ups tate and in neighboring states, Browne said. They have five color schemes for their baseball hats, but three are sold out and more are being printed, Kistler said. sold between 150-200 hats and sold out of several t- shirt schemes. That was the coolest feeling hen we got our first notification on our e-commerce site that sold out a shirt or a product, that doing omething Browne said.

It was nice to actually get that The toughest part of the busi- ness? Balancing with school work while simultaneously planning for college, Gillespy said. Make a product people chase One of the mentors, Greenville inventor and businessman Jerry Barber, told them to a product people chase, try to chase Kistler said. trying to make a roduct that is really appealing to them so they come to he said. Reedy Ridge wants to cater youth, their peers, Browne aid. important for us to stand out, to be edgy, to be that new she said.

Their play is to highlight the local connection, she said. With larger outdoor retailers gob- ling up most outdoor business, they hope to build a brand recognized as local and quality to create a niche in the marketplace. They want to do that by standing out on social media. Online, photos of the four founders show them standing in ront of trucks, or holding ri- les, or wrapped in an American flag. Others show them kneeling next to dead boars, holding trophy deer by the antlers or olding fish and smiling.

received angry or isagreeable reactions from some. people see pictures of us with dead animals or with a rifle lying beside us, automatically red flagged for a lot of Capelle said. has been a challenge for us but I also think made us stronger. strengthened our mission statement. strengthened our Their philosophy: be respectful, responsible and safe hunters, but hunt, fish, hike and amp, because great to get ut and stay out.

And the message they want to communicate through their company to the smart- hone generation. Get out. Stay ut. But you can take a few pic- ures for social media too. Social Continued from Page 1E HEIDI St.

Joseph's Catholic School students Clark Kistler, James Capelle, Kathleen Browne and Christian Gillespy founded asocial media site that turned into an apparel company called Reedy Ridge Outdoors..

The Greenville News from Greenville, South Carolina (2024)
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